Balakrishna Legend movie satellite rights sold to Gemini TV,
Gemini TV bags Legend Satellite Rights, Legend
Movie Satellite Rights Winning a tough battle against MAA TV, Gemini TV
bagged the satellite rights of Nandamuri Balakrishna’s Summer release ‘Legend’.
Initially, 14 Reels quoted a price of Rs 8.5 crore for the satellite rights of
‘Legend’. Both MAA TV and Gemini competed to acquire the rights by offering a
price of Rs 7 – 7.5 crore which is the highest in Balayya’s career. At the time
when the deal was about to get finalised, Information and Broadcasting Ministry
played the spoilsport by introducing a new rule. As per this norm,
Advertisements will be allowed only for 12 minutes per hour for all
entertainment channels. As a result, Both Maa and Gemini decided to offer only
half of the initial price. Gemini TV finally managed to bag it by paying
anywhere between Rs 3.5 – 4.5 crore.
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